Active Through Football is our opportunity to learn from doing things differently. By identifying and working with key target audiences in Dewsbury, who face some of the greatest inequalities to being physically active, we want to increase activity levels and create sustained behaviour change using a 'Place-based approach.'
The programme is part of the Football Foundations 'Active Through Football' programme which is National Lottery funding through Sport England for set priority places with the aim to get more adults active by playing football.
The programme brings key local stakeholders together as a consortium to create and deliver a plan for their local area or 'Place'. Consortium partners with ourselves include Kirklees Council, West Riding Football Association and the Yorkshire Sport Foundation. The plans will be based predominately on activating key settings through the delivery of recreational and informal small-sided football activity and developed through community engagement.