Joy of Moving

What is Joy of Moving?

We are proud to have joined a network of Club Charitable Organisation's in 2024 in delivering the Ferrero UK Joy of Moving programme.

The project which is part Ferrero UK’s corporate social responsibility programme, has been developed and delivered through a partnership with EFL in the Community for over seven years, is based on methodology which is designed to inspire children to move though play and captures the fun approach, which we know is key. The methodology was established by independent experts, including Foro Italico (Rome University) and the Italian Olympic Committee (CONI) and focuses on developing key skills in four major areas:

Physical fitness
Motor coordination
Cognitive functions & creativity
Life skills

The Joy of Moving programme is delivered within schools and consists of two elements; the Move & Learn project and Joy of Moving Festivals. Nationally the programme has moved over 400,000 children providing them with over 2,000,000 additional hours of learning and activity. Our delivery is focussed on schools in North Kirklees.

FIND OUT MORE ABOUT JOY OF MOVING

HOW IT LOOKS

We are proud to be a part of the Joy of Moving programme, delivering this initiative in the following ways;

Move & Learn is targeted at children aged 9 and 10 – a key milestone in a child’s development – and is designed to appeal to every child through a fun and engaging approach. Consisting of 9 hours of education over six weeks, plus a series of home-based family challenges, children learn about the importance of physical activity and how to eat a balanced diet and lead an active lifestyle. We also work hard to support and encourage schools to adopt the ideas and approach in the longer term.

We are seeing the results from taking this approach. Children respond with huge positivity, telling us that they have a better understanding of why it’s important to be active and to eat a balanced and varied diet. They are also more motivated to stay active. In fact, our latest evaluation of the programme has shown that 94% of children felt that the six weeks had given them new ideas to get active.

Alongside Move & Learn, we run the Joy of moving Festivals that involve the full school during the summer term. These half or full day events are a celebration of being active. Children take part in a range of fun challenges and games during the day.

Having to adapt to the pandemic, an online resource, the Joy of moving Resource Hub, was made available to parents to keep their children active. The resource hub features several fun activities that can be played in the house or in the garden. Check out the games for inspiration on how to get your family moving through play!